🗒️ Project Summary
MoePuppy is a high-end, direct-to-consumer Shopify-based pet wellness online store, crafted to showcase premium grooming, wellness, and hygiene products for both dogs and cats.
The store delivers a seamless shopping experience, emphasizing brand identity, intuitive navigation, and custom Shopify Liquid enhancements that elevate the default Shopify setup into a robust, conversion-optimized solution.
🐶 Main Characteristics
- 🛍️ Contemporary Online Retail Front: Product listings feature live pricing, tags, and customer reviews for improved engagement.
- 🧼 Concern-Based Filters: Enables shoppers to browse based on pet health issues like skin infections, ticks, and odor.
- 🚀 Custom Liquid Sections: Developed reusable modules for sliders, embedded videos, and testimonials.
- 💬 Customer Testimonials: Integrated a carousel for showcasing authentic pet owner feedback.
- 🎥 Instagram Integration: Embedded media-rich Instagram content for greater trust and community appeal.
- 💰 Offers & Combo Deals: Implemented logic for discounted bundles and limited-time promotions.
- 📦 Enhanced Cart & Checkout: Streamlined default Shopify flows to improve checkout efficiency and reduce drop-off.
👨💻 Our Responsibilities
- 🔧 Engineered the frontend using Shopify Liquid, along with custom CSS and JS enhancements.
- 🛠️ Customized the Dawn theme to meet brand-specific UI/UX and performance goals.
- 📦 Built dynamic collection pages, detailed product views, and custom blog templates.
- 🌐 Ensured responsiveness across all screen sizes including mobile, tablet, and desktop.
- 🔌 Integrated apps for reviews, analytics, upsells, and Instagram—without compromising performance.
- 🧪 Executed A/B testing for hero sections and primary calls to action (CTAs).
🌟 Business Impact
- 🚀 Increased homepage conversion rates by 40% through visual-focused design and intelligent filters.
- 📈 Enabled the brand to scale from 10 to 100+ SKUs with consistent speed and performance.
- ⚙️ Delivered a custom Shopify experience with minimal plugin dependency, optimized for long-term growth.
🧾 Ideal For
- Pet care and grooming brands
- D2C skincare and beauty companies
- Boutique e-commerce stores seeking unique Shopify UX
- Brands requiring custom-coded functionality within Shopify's ecosystem
💬 Let’s Work Together
Need a Shopify store tailored to your niche—with a strong focus on performance, design, and conversion? Our team helps brands scale with clean code, intuitive UX, and Shopify best practices.
