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Roze211 – Fashion E-Commerce Platform

A headless Shopify fashion store with a Next.js frontend, optimized performance, and responsive UI.

Roze211 – Fashion E-Commerce Platform

📌 Project Overview

Roze211 represents a cutting-edge fashion e-commerce brand that offers luxury collections aimed at style-driven consumers. The platform utilizes a headless commerce model with a Next.js frontend, a Shopify backend, and is further enhanced with custom-developed UI components for optimal performance and aesthetic appeal. This store is dedicated to high-end fashion, prioritizing design fluidity, rapid loading times, and an experience optimized for conversions — catering to both mobile and desktop users.

💡 Key Features

  • 🛍️ Dynamic Product Pages: Effortless integration of Shopify’s backend with a high-performance, statically rendered Next.js frontend.
  • Lightning-Fast Browsing: Pre-rendered pages provide exceptional loading speeds, particularly on mobile devices.
  • 🎨 Interactive Lookbook: A scrollable and filterable lookbook that showcases dynamic product displays and various categories.
  • 💰 Custom Pricing & Variants: Enhanced support for Shopify product models along with bespoke styling and layout control.
  • 🖼️ Auto-Slider & Featured Sections: Includes image sliders, new arrivals, bestsellers, and specially curated collections.
  • 📦 Smooth Cart & Checkout Experience: A customized checkout process featuring cash on delivery, secure payment options, and hassle-free returns.

🧑‍💻 Our Role

  • 🧱 Created the frontend from the ground up utilizing Next.js, React components, and Tailwind CSS.
  • 🛒 Incorporated Shopify Storefront API for handling products, inventory, and checkout processes.
  • 🧩 Created tailored UI components for collection carousels, product catalogs, and feature layouts.
  • 📱 Guaranteed a fully responsive layout, seamless scroll animations, and a mobile-friendly experience.
  • 🧠 Executed SEO, Analytics, and Google Tag integrations.

🔧 Technology Stack

  • Frontend: React, Next.js, Tailwind CSS
  • Backend / CMS: Shopify (Headless through Storefront API)
  • Bespoke Code: JavaScript, SCSS, GraphQL
  • Integrations: Shopify Payments, Email Sign-ups, Personalized Cart, Feedback
  • Optimization: Image CDN, Static Site Generation (SSG), Deferred Loading

📈 Outcomes

  • 📦 Page load times are 30% quicker compared to conventional Shopify themes.
  • 🛍️ An improved UI/UX has led to increased session durations and higher conversion rates.
  • 🎯 Achieved a sleek, minimalistic, high-fashion design that aligns with Roze211's premium branding.

🎯 Perfect For

  • D2C Brands
  • Fashion & Apparel Startups
  • Shopify Store Owners Seeking Speed and Custom Design
  • Contemporary Webshops desiring a Headless Setup

💬 Let’s Create Your Ideal Store

We focus on custom headless Shopify solutions that provide lightning-fast performance and flawless design using Next.js. If you want a modern, scalable, and stylish e-commerce site — let’s turn your vision into reality.

Next.jsNext.js
ShopifyShopify

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